OVERVIEW

While at Ferrari of Atlanta, I developed and executed comprehensive visual design strategies that delivered measurable business impact across digital platforms.

My design-focused approach to content creation resulted in a 20% increase in social media followers and 30% boost in engagement through high-quality visual assets and strategic content curation.

Working collaboratively with development teams, I successfully translated visual concepts into functional web experiences using HTML implementation, demonstrating my ability to bridge creative vision with technical execution in the luxury automotive sector.

MY ROLE

Marketing Specialist - Shot & Edited Films/Photos for the dealerships social channels. Collaborated with cross-functional teams to build out an e-commerce website that sold Ferrari merchandise and spare parts. Built a Monthly newsletter with original content following Brand Guidelines.

SKILLS

Photography

SEO

Copywriting

Adobe Creative Suite

Figma

Videography

Video Editing

Lightroom

Photoshop

Premiere Pro

HTML

Event Planning

CONTENT CREATION

Photography

Copywriting

Adobe Creative Suite

Managed all social media channels for Ferrari of Atlanta, creating original content that leveraged viral sounds and trending formats to maximize reach and engagement. Mastered specialized automotive photography techniques to capture compelling vehicle imagery, combining technical photography skills with strategic content creation. Wrote persuasive copy for all social posts, tailoring messaging to drive traffic from social platforms to company websites while maintaining Ferrari's luxury brand voice.

This integrated approach to visual content, copywriting, and trend-conscious social strategy created a cohesive digital presence that effectively funneled potential customers through the sales journey.

EMAIL MARKETING

Figma

HTML

Copywriting

Spearheaded the creation of monthly client email campaigns by collaborating closely with sales and service departments to identify key promotional opportunities and client needs. Using Figma for design conception and wireframing, developed cohesive email layouts that effectively showcased featured vehicles and services.

Created original visual assets and conducted professional automotive photography to capture vehicle inventory, ensuring all communications adhered to Ferrari's stringent brand guidelines while maintaining visual consistency across all client touchpoints. This cross-departmental collaboration resulted in targeted, visually compelling campaigns that directly supported sales objectives and enhanced client engagement.

E-COMMERCE MARKETING

Photography

Copywriting

Adobe Creative Suite

SEO

Led cross-departmental collaboration to design, develop, and launch a comprehensive online shopping platform for Ferrari of Atlanta within an aggressive two-month timeline. Built the platform using Shopify, implementing strategic SEO optimization and creating high-quality product photography that achieved studio-level aesthetic standards.

Successfully navigated complex Ferrari Corporate brand guideline requirements, ensuring full compliance while maintaining creative flexibility. The platform launch resulted in measurable 2x sales growth and significantly enhanced the dealership's digital brand experience, establishing a stronger online presence in the luxury automotive market.