OVERVIEW

As Marketing Assistant at Maserati of Atlanta, I led the dealership's digital presence through comprehensive social media management and original content creation, increasing customer engagement by 30% over a 6-month period. Working cross-functionally with sales and parts teams, I ensured brand messaging alignment across all customer touchpoints.

I designed and implemented responsive display banners for desktop and mobile that elevated the website's home page experience. Additionally, I took ownership of the website's front-end design, building custom solutions using WordPress, HTML, and CSS to create a premium digital experience that matched the luxury Maserati brand.

MY ROLE

Marketing Specialist - Shot & Edited Films/Photos for Maserati's social channels. Managed the back-end of the dealerships website using HTML & WordPress. Collaborated with cross-functional teams to build out display banners that advertised specials and one of a kind offers.

SKILLS

WordPress

Videography

SEO

Copywriting

Figma

Video Editing

Lightroom

Adobe Creative Suite

Photoshop

HTML

Premiere Pro

Photography

CONTENT CREATION

Photography

Copywriting

Adobe Creative Suite

Managed all social media channels for Maserati of Atlanta, creating original content that leveraged viral sounds and trending formats to maximize reach and engagement. Mastered specialized automotive photography techniques to capture compelling vehicle imagery, combining technical photography skills with strategic content creation. Wrote persuasive copy for all social posts, tailoring messaging to drive traffic from social platforms to company websites while maintaining Maserati's luxury brand voice.

This integrated approach to visual content, copywriting, and trend-conscious social strategy created a cohesive digital presence that effectively grew social media following by 20% within six months.

WEBSITE MANGEMENT

WordPress

HTML

SEO

Played a key role in the continuous improvement of Maserati of Atlanta's digital storefront, collaborating closely with web developers to implement HTML changes that enhanced both performance and visual appeal.

By prioritizing responsive design and mobile optimization, the user experience was improved across all devices, resulting in a 15% increase in website visits from mobile users. Custom banners optimized for both mobile and desktop platforms were created using original photography captured on-site to ensure authentic, brand-aligned visuals that resonated with the luxury audience.

EMAIL MARKETING

Figma

HTML

Copywriting

Spearheaded the creation of monthly client email campaigns by collaborating closely with sales and service departments to identify key promotional opportunities and client needs. Using Figma for design conception and wireframing, developed cohesive email layouts that effectively showcased featured vehicles and services.

Created original visual assets and conducted professional automotive photography to capture vehicle inventory, ensuring all communications adhered to Maserati's stringent brand guidelines while maintaining visual consistency across all client touchpoints. This cross-departmental collaboration resulted in targeted, visually compelling campaigns that directly supported sales objectives and enhanced client engagement.